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Holiday Email Marketing: A How-To Guide

Jahabow

Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line. Segmenting your customers into groups helps you better understand how to tailor your approach and increases the chances of conversion.

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How Toys ‘R’ Us aims to bring joy and wonder back to the brand

Inside Retail

For example, we’re looking at ways that our AI can help gift-givers choose something that’s perfect for their specific loved one. PC: Product innovation and differentiation is crucial in the toy industry, to ensure that we remain relevant and have a unique offering for the market. There’s so much fun to be had in marketing toys.

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How retailers are racing to meet the needs of older online shoppers

Inside Retail

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. Let’s face it – this generation has run a household for decades, so some of the marketing stunts used on younger generations really fall flat here.”.

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How Bo & Luca’s founder navigated warfare whilst remaining true to her purpose

Inside Retail

In my spare time, I convinced an Indian tailor to let me come work in his studio and he opened my eyes to the world of hand embroidery and a historic skill called Tambour. How do you balance honouring tradition and embracing modernity in your collections? Here’s how we balance these two elements.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

The shift toward sustainable packaging is instrumental in helping our society balance consumerism with protecting the environment. The retail industry uses post-consumer recycled content extensively in various packaging types such as shopping bags, product boxes, tissue paper, gift wrapping, and hangtags.

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Sustainable Ecommerce Packaging Solutions for Luxury Brands

CRP

Key Ecommerce Sustainability Statistics: Bain & Company forecasts that online sales will become the most effective channel for luxury goods by 2023, “accounting for 30% of the global market.” Striking the perfect balance between protection, aesthetics, brand alignment, and sustainability is essential to the entire customer experience.

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In conversation with Aesop general manager, Preet Bains

Inside Retail

It is our aim to stimulate all the senses and keep a healthy balance between mind and body. By focusing on both physical and online spaces, we can tailor a customer’s journey based on their interests and needs. The learnings we gather from this trial will help us make the decision on which stores may be appropriate.