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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

Reimagine 246
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Marketing as Your Business’s Workout Routine

Retail Bound

Just as varied cardio exercises—running, cycling, swimming—target different muscle groups, each social media platform reaches distinct segments of your audience, engaging them with tailored content that resonates with their interests and needs. Your social media efforts drive traffic to your website, where deeper engagement occurs.