Balance Brand Management Consumer Marketing 
Retail Focus
APRIL 13, 2021
Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.
Retail Focus
JANUARY 5, 2024
Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.
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Retail Focus
AUGUST 10, 2023
From boutiques to beyond … Luxury brands are moving past the confines of traditional bricks-and-mortar retail to offer immersive experiences that go beyond just products. The diversification of touchpoints contributed to giving luxury brands more opportunities to communicate what they stood for.
Inside Retail
OCTOBER 25, 2023
per cent take in the Richemont-owned luxury fashion e-commerce company Yoox Net-A-Porter, was approved by the European Union, seven months after the UK Competition and Markets Authority gave its stamp of approval, and over one year after the deal was first announced in August 2022. That is best done on a brand website or in a brand store.
Retail Focus
FEBRUARY 9, 2023
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.
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