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From tradition to tailors: Levi’s exec unpacks the Kyoto retail experience

Inside Retail

This is where the Tailor Shop concept resonates well with what customers want. The Tailor Shop at the Kyoto store offers services including alterations, restorations, and customisations – all done by master tailors. We have a massive opportunity to grow our brand internationally, including in Asia.

Tailored 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

In the heart of Hong Kong, where the bustling finance world meets the city’s rich tapestry of artistic expression, Lululemon’s flagship store at IFC mall stands as a testament to the brand’s evolution since it opened its doors in 2015.

Planning 130
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The founder of By Charlotte knows exactly who her customer is and what they want

Inside Retail

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. Today, Blakeney has left behind the 3 am call times that often come with being a makeup artist and now harnesses her creativity to continue scaling her jewellery empire.

Texture 130
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. The brand often collaborates with artists and designers. At this point, a brand uncovers its guiding values.

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Yoox Net-a-Porter’s APAC GM talks tech, loyalty and luxury spending

Inside Retail

All this work is helping to deliver progress against YNAP’s sustainability strategy, Infinity, which aims to contribute to a more sustainable, circular, and inclusive fashion system through to 2030. Personalisation is another key part of our strategy, giving customers a luxurious experience online.

Fashion 245