Remove Artistic Remove Merchandising Remove Promotion Remove Social Media
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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

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Business lessons from Beyoncé

Inside Retail

Whatever she sells, I’m buying, whether it’s overpriced album merchandise that won’t get shipped out for another 11-12 weeks from the US, or her activewear collaboration with Adidas. Indeed, Beyoncé Giselle Knowles-Carter is not just a superstar musical artist, she’s also a brand and a savvy entrepreneur. Content is king.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers rely on the talents of designers and artists to create displays that are not ordinary.

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Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Inside Retail

There are reports Meta will be following close behind, in an effort to push NFTs into mainstream social media platforms. Australian music NFT startup Ocean Floor Music is creating a platform for musicians, artists and industry to fund and product projects collaboratively, and then trade products and services in their NFT marketplace.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.

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Why retailers should be tapping into the maker movement

Inside Retail

Euphoria’s stylist, Heidi Bevins, partnered with luxury vintage e-commerce site TheRealReal to serve up a selection of on-brand looks, while makeup artist Donni Davy launched HALF MAGIC, a makeup line inspired by her creations for the show. One brand that promotes its people rather than just products on TikTok is Woolworths.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Collaborating with other businesses Partnering with nearby companies creates cross-promotion opportunities.