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Ten outlandish shop interiors that reimagine the retail experience

Dezeen

The past year has seen a growing trend for over-the-top shop interiors, from stores containing surreal sculptures and installations to those masquerading as something else entirely. Below are 10 unusual retail spaces recently covered on Dezeen: Photo courtesy of Balenciaga. Find out more about Bala's SoHo store ›. Photo is by Alex Lysakowski.

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Coach introduces Windows of the Future

Retail Focus

Coach introduces Windows of the Future, a new initiative where Coach stores around the world are reimagined as community hubs with bespoke experiences. The one-of-a-kind installations adapt Coach’s beloved house motifs and recent brand campaigns for local audiences.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

Conceptually, it embraces Sydney’s energetic atmosphere and pays homage to some famous landscapes, including the Outback and Sydney’s Bondi Beach, which helps create an immersive shopping experience. Open for just 12 weeks, the architecturally designed store reflects Thankyou’s commitment to reimagining retail.

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On Our Radar: The Shop Windows of Coventry City Centre (Coventry, U.K.)

VMS

Curated by Charles Levine, The Shop Windows of Coventry city center invite artists, architects, designers and other creatives to take over retail display windows across the city’s core. The rotating displays, which will run through May 2022, offer a new experience for shoppers each time they visit.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Reimagining the physical store . Shoppers are also able to book physical sessions with Shiseido’s hair and makeup artists in the Salon.

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NFTs, video game and novel mark Monsieur Louis Vuitton’s 200th birthday

Inside Retail

Louis’ journey reimagined. Louis The Game includes 30 NFTs, featuring esteemed digital artist Beeple. As players venture through imaginary worlds, each candle collected reveals ‘an anecdote or trivia spanning Maison collaborations, special orders, technical trivia, family history, artistic interventions, and runway highlights.’.

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

When someone mentions Pan Am, most people think of the former US airline that Leonardo DiCaprio portrayed in the hit film “Catch Me If You Can” as a con artist disguising himself as the airline’s pilot. The store also presents a series of content collaborations with local artists and labels, such as Nuri Yeon, Playmobil, and Arc.N.Book.