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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Though hardly a new initiative, the inclusive campaign took off in late 2020 and has maintained momentum into 2021, with style bloggers such as Bella Ramos (@bella.ramos) routinely flaunting the brand’s lingerie in flirty at-home posts.

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