The return of Sephoria and what it means for the future of beauty festivals
Inside Retail
OCTOBER 8, 2023
Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Sephora refunded ticket holders and promised to send beauty bags worth over US$500 ($790) to their homes. The rain out didn’t dampen spirits for the rest of the event.
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