Apparel Marketing Perspective Tailored 
Inside Retail
FEBRUARY 3, 2023
The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel. The brand, founded in 2007 by photographer Adam Brown, identifies four key holiday categories: beach, sport, resort, and coast.
Inside Retail
AUGUST 13, 2023
Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.
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Inside Retail
FEBRUARY 6, 2023
The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. I think we’re getting into the pet space at exactly the right time.
Inside Retail
OCTOBER 7, 2022
According to professor of marketing and consumer behaviour at Macquarie University Jana Bowden, there is a lag effect happening with spending. This led to an “explosion in spend[ing] on apparel in the previous data, as well as more spending on department stores, household goods, food and cafes in the latest data.”.
Inside Retail
MAY 22, 2023
Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. We will be at all the races around the world, and this will be a big step in marketing activations too,” he added.
Inside Retail
DECEMBER 19, 2023
According to the Pulse of the Fashion Industry report by Global Fashion Agenda & Boston Consulting Group, global apparel production is projected to rise by 63 per cent by 2030, from 62 million tonnes today to 102 million tonnes – equivalent to more than 500 billion additional T-shirts.
Inside Retail
MAY 5, 2021
Fast forward four years and it’s undergone a major turnaround with a fresh re-brand, a successful apparel offering and international growth on the horizon. One of the big things that we did was diversify into apparel, which has now had two years in the business. We’ve invested in so many areas already in the last two years.
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