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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results. “We

Expansion 243
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Two-and-a-half years post-initial public offering (IPO), the company’s market capitalisation had diminished to about US$116 million in after-hours trading on March 12, and it had less than US$130 million in cash on its balance sheet. From Warby Parker, Allbirds and others; the CEO touts the new cash to fund capex and store expansion.

Planning 130
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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

Demand for contemporary gym apparel and activewear is growing in the APAC region, and health is more important than ever before. Business Market Insights research shows that the athleisure market in APAC is expected to grow from US$122.77 million in 2021 to US$247.48 million by 2028, reflecting a CAGR of 10.5 billion to US$12.5

Planning 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 trillion where it sits currently.

Apparel 130
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Activewear unicorn Vuori heads Down Under in global rollout

Inside Retail

South California activewear label Vuori has outlined its plan to enter Australia and six other countries, its first international venture since inception. . The other overseas markets are the UK, France, Germany, Ireland, Netherlands, and Canada. The brand is eyeing opening its first international flagship store in London this year. .

Outdoor 244
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Rally House in Expansion Mode

VMS

says it has grown by a total of 45-plus stores this year and plans to keep that momentum going, with several new locales planned for coming months. This year, the fanbase-oriented chain has entered several new markets, including Omaha, Neb.; Rally House (Lenexa, Kan.) and Ames, Iowa. South Bend, Ind.; South Bend, Ind.;