Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Using sophisticated AR technology, customers can see how apparel looks on them through their device screens, adding a new dimension to online apparel shopping.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

APRIL 19, 2024

As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off! You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. I had zero mentors to learn from.

Social Media 246

Social Media Strategy Engagement Tailored 246

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2.

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Customer Retention Engagement Form Social Media 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Businesses – startups or big players – have inundated the online world with marketing static.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

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Flow Engagement Promotion Strategy 130

Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

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Marketing Promotion Engagement Flow 130

Inside Retail

FEBRUARY 29, 2024

. “They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.” Coresight’s Zheng said the strategy could be seen as a proactive step towards addressing some of the challenges Rent the Runway is facing.

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Fashion Consumer Marketing Customer Engagement 130

Inside Retail

FEBRUARY 26, 2024

From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

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Department Stores Fashion Shopping Engagement 130