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Why fabric technology is the key to apparel brand Paire’s sustainable approach

Inside Retail

Fast forward to 2024, it has expanded into apparel while leading the retail industry in sustainability measures. NY: The majority of consumers are not ready to spend on high-value products that have a higher price point than fast-fashion brands. Paire first launched in 2020 with a single product, socks.

Apparel 244
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

The grand reopening of Levi’s Bangkok flagship at CentralWorld marks a significant milestone in the brand’s direct-to-consumer trajectory and speaks to its commitment to the region. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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Step One launches new innerwear line for women in Australia

Inside Retail

Digitally-native apparel brand Step One Clothing has launched a women’s innerwear line in Australia and the UK. With women making up over 40 per-cent of the brand’s customer base, the direct-to-consumer retailer opted to create a range especially for women, who were previously buying menswear for their own use.

Line 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

General Manager for Brand Collective’s apparel brands Superdry and Replay Jeans , Alastair Davies is responsible for driving brand awareness and growth for the international brands across the ANZ region. On a global level, the brand’s marketing strategy is tied to its collaborations with teams, individuals, and sports events.

Strategy 246
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Skechers continues to make its mark in the Singapore marketplace

Inside Retail

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. As a result, there has been a surge of interest in footwear and apparel that provide great walking and running experiences. “We

Apparel 246
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Innovation in every step: Skechers’ Zann Lee talks growth, collabs, tech

Inside Retail

Adapting to diverse consumer preferences has been an ongoing challenge, and overcoming this hurdle has required continuous innovation,” she added. Evolving strategies Lee said the remarkable business growth at Skechers can be attributed to a multi-faceted approach. “However, the journey hasn’t been without its challenges.

Strategy 130