Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

MARCH 7, 2024

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35

Apparel 130

Apparel Boutique Fashion Expansion 130

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. This is especially true with women’s apparel, for example. “We’ve Another strategy, she says, is to automate fulfilment.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

AUGUST 1, 2023

As cost of living pressures continue to rise, a large proportion of their consumer base is pulling back on non-essential items to ensure they can afford to pay bills and other essentials. More and more, consumers are looking for an alternative to cheap, sugary chocolate from the supermarket.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. This is especially true with women’s apparel, for example. “We’ve Another strategy, she says, is to automate fulfilment.

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130