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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

M ARKET BY MACY’S, a concept created by Macy’s (New York), is a more curated and exploratory version of the storied company’s typical effort. Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak. Engaging signage allows customers to learn more about the creators behind various products.

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Inside Nike’s cutting-edge, youth-centric sport hub in Singapore

Inside Retail

Three levels showcase a curated assortment of Nike and Jordan brand products, emphasising performance innovation, style, and the latest trends. Here, athletes can engage in holistic fitness and wellness programs led by Nike trainers and coaches, designed with a focus on women and serving all athletes.

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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

The brand’s TikTok-exclusive content will include select live Peloton classes, an original Peloton instructor series, ongoing creator partnerships, and celebrity collaborations, among other types of content via the #TikTokFitness hashtag, curated on the Peloton hub. The brand concluded FY23 with US$1.13 That is where TikTok comes in.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35

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