Remove 11
Remove 2022 Remove Advertising Remove Other Remove Strategy
article thumbnail

Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. Known as a trailblazer, Revlon was once the most radical company in its space.

article thumbnail

Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. “It Evolution not revolution.

Art 130
article thumbnail

Top 5 Retail Trends to Keep an Eye on for 2023

Parcel Pending

For both online and offline retailers, an innovative, omnichannel (and, whenever possible, hybrid) approach to sales and a convenient, customer -centered returns strategy are critical to staying ahead of the competition and providing customers with the kind of retail experience they now expect. October 14, 2022. March 21, 2022.