Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 255

Apparel Advertising Fashion Perspective 255

Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.

Fashion 246

Fashion Line Apparel Advertising 246

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

NOVEMBER 29, 2022

It took Amazon seven years to turn a profit, so the unexpected foray of its Korean look-alike, Coupang , into the black just 18 months after it became a public company came as a pleasant surprise to investors: the company’s stock price immediately rose by more than 10 per cent. billion in the January-September period of 2021.

Line 147

Line Beauty and Health Merchandising Advertising 147

Inside Retail

JULY 26, 2021

Spend that used to get poured into targeting Hong Kong-, Tokyo- or Paris- bound travellers will now go into Sanya and other future domestic duty-free destinations. This strategy maximizes time spend, allowing browsing and discovering products and deals before and during their stay. billionin 2020, a year that saw 15.5

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

JUNE 20, 2022

Many of these products will only be fully realised in the next 10 to 15 years,” he said. Although some digital-first challenger brands are showing interest in this space, most are still in the exploratory phase and yet to develop a strategy, while they wait for consumers to participate en masse. Evolution not revolution.

Art 130

Art Social Media Strategy Reimagine 130

VMS

JANUARY 30, 2022

T ALK ABOUT A triple-whammy: during 2021, the pandemic continued to play a major role in daily life; massive snags in the supply chain caused shortages in a variety of goods; and inflation surged to levels not seen since the 1970s. We have found that brands with $10 million and above in revenue are best suited to make the investment.”.

Apparel 122

Apparel Concept Home Furnishings Space 122