Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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