Inside Retail

MAY 14, 2023

We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago. And the Make Mom Epic campaign for Samsung Galaxy, showing mothers as powerful, bold and diverse.

Marketing 130

Marketing Social Media Gifts Curate 130

Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy?

Apparel 130

Apparel Social Media Merchandising Balance 130

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52

Retail Bound

OCTOBER 28, 2021

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. During those months, Facebook and Google advertising fell by over 30% according to Variety. How to successfully launch a crowdfunding campaign on Kickstarter and Indiegogo in 2021-2022.

Flow 52

Flow Advertising Social Media Promotion 52