Is all media good media? Experts weigh in on Adidas’ fake press release
Inside Retail
FEBRUARY 5, 2023
First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. If Adidas can hear what is being said, and hijack the hijackers by taking charge of the story, that will be a lesson for other brands,” he stressed.
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