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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. It is a high bar to clear, as asserting registrable trade dress is stating that consumers will recognize your product as coming from you—and only you—without even seeing your brand name.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Extreme Personalization. Many of these principles go hand in hand.