Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application
Hunton Andrews Kurth
MAY 12, 2022
Trade dress is a sub-category of trademarks traditionally reserved for product packaging. It is a high bar to clear, as asserting registrable trade dress is stating that consumers will recognize your product as coming from you—and only you—without even seeing your brand name.
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