Advertising, Marketing and Other - Create Retail Today

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. It is a high bar to clear, as asserting registrable trade dress is stating that consumers will recognize your product as coming from you—and only you—without even seeing your brand name.

Advertising

Advertising Social Media Consumer Fashion

The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Extreme Personalization. Many of these principles go hand in hand.

Visual Merchandising

Visual Merchandising Merchandising Art Display

Create Retail Today

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

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