Remove tag tokens
article thumbnail

How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced “artefact”), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT). Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.