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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

Strategy 130
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The 5 retail trends for 2023

CAAD

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. And Spain is one of the 15 most important markets for e-commerce sales. . SDGs, sustainability and environmental care. We never tire of saying it.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of. Brand Messaging.

Display 98
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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We do use sustainable and recycled fabrics already in a lot of our swimwear range. We are currently using recycled materials for our tags. It really is back to basics.

Strategy 246