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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”