Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

Advertising 130

Advertising Form Layout Engagement 130

Contra

OCTOBER 3, 2023

Cost-Effective Advertising Traditional advertising platforms like billboards, magazines, and television commercials often come with steep price tags. On the other hand, window graphics offer a highly economical alternative. Here’s an in-depth look at 10 compelling reasons to consider window graphics for your business.

Advertising 52

Advertising Engagement Location Line 52

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. This concept is not one most retailers could implement, but ask yourself: How can these same principles apply to others and create a more seamless retail experience? Cause based marketing.

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Shopping Consumer Social Media Strategy 104