Remove tag patent
Remove Advertising Remove Marketing Remove Other
article thumbnail

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

This case stemmed from the US Patent and Trademark Office’s (USPTO’s) refusal to register as trade dress the “Ark” bag design (pictured beneath as depicted in the TTAB opinion) sold under Jasmin Larian’s Los Angeles-based CULT GAIA brand. Then you know it’s a genuine [insert product or brand name]!”