Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. If Adidas can hear what is being said, and hijack the hijackers by taking charge of the story, that will be a lesson for other brands,” he stressed.

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Trade Group

APRIL 26, 2021

The pizza swap was one part of a Pizza Month campaign Dallas-based advertising agency The Marketing Arm (TMA) developed for its client in the fall of 2020. We asked Erin Price, Account Supervisor at The Marketing Arm, for some insight. “We How did TMA pull off a public, in-person event during a pandemic?

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Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. Ronaldo vs Messi Despite the pandemic throwing a spanner into live sport starting last year, the world of football was not short on surprises and drama. This includes the Red Bull Formula One team, which is backed by a Honda engine.

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