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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. This concept is not one most retailers could implement, but ask yourself: How can these same principles apply to others and create a more seamless retail experience? Cause based marketing.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does.

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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

CULT GAIA’s Ark bag was no exception. First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.