How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
The AR Hoodie followed closely behind the recent Cryptokicks collection of digital sneakers, which can be worn in AR. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly.
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