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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The AR Hoodie followed closely behind the recent Cryptokicks collection of digital sneakers, which can be worn in AR. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. The audience reportedly seemed to accept the collection as genuine. Lately, it seems that Adidas has been in the headlines for all the wrong reasons.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. This concept is not one most retailers could implement, but ask yourself: How can these same principles apply to others and create a more seamless retail experience? Cause based marketing.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.” Don’t Hide the Price Tag. Extreme Personalization.