Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

Apparel 255

Apparel Advertising Fashion Perspective 255

Inside Retail

AUGUST 30, 2022

billion beauty market. The Australian beauty retailer is also in discussions with other potential partners, the company told Inside Retail and customers there can also purchase directly from the brand’s online store. Besides, Australian-made beauty and skincare have a reputation in the Asian market for their quality ingredients.

Perspective 130

Perspective Advertising Marketing Consumer 130

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. This case stemmed from the US Patent and Trademark Office’s (USPTO’s) refusal to register as trade dress the “Ark” bag design (pictured beneath as depicted in the TTAB opinion) sold under Jasmin Larian’s Los Angeles-based CULT GAIA brand.

Advertising 106

Advertising Social Media Consumer Fashion 106

Retail Bound

APRIL 4, 2024

an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. the very first dedicated crowdfunding marketing agency ever created. Some folks are early birds while others are night owls. Tell us more about Agency 2.0?

Balance 52

Balance Marketing Advertising Management 52

Trade Show Booth Companies - Trade Group

AUGUST 29, 2022

All anxiety-inducing crises that affect the creative process can be put into one of five categories. Claude Hopkins, one the pioneers of modern advertising, started his illustrious career going against the accepted practices of his day. Fear of what others might think. On the other hand, other people’s criticisms are sound.

Artistic 98

Artistic Advertising Art Other 98