Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?
Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.
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