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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

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Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

billion beauty market. The Australian beauty retailer is also in discussions with other potential partners, the company told Inside Retail and customers there can also purchase directly from the brand’s online store. Besides, Australian-made beauty and skincare have a reputation in the Asian market for their quality ingredients.

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How to Get My Invention Developed in The U.S.

Retail Bound

It will start with understanding the basics and then move on to manufacturing and marketing your invention successfully. Importance of Patent Research As an inventor, protecting your intellectual property is vital. Before proceeding with further development, it is crucial to conduct a comprehensive patent research.

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5 Anxiety-Drivers Preventing You from Being More Creative 

Trade Show Booth Companies - Trade Group

All anxiety-inducing crises that affect the creative process can be put into one of five categories. Claude Hopkins, one the pioneers of modern advertising, started his illustrious career going against the accepted practices of his day. Fear of what others might think. On the other hand, other people’s criticisms are sound.

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Interview with Jonathan Chaupin from Agency 2.0

Retail Bound

an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. the very first dedicated crowdfunding marketing agency ever created. Some folks are early birds while others are night owls. Tell us more about Agency 2.0?

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Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. This case stemmed from the US Patent and Trademark Office’s (USPTO’s) refusal to register as trade dress the “Ark” bag design (pictured beneath as depicted in the TTAB opinion) sold under Jasmin Larian’s Los Angeles-based CULT GAIA brand.