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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

While the move is expected to cost the company £10 million ($18.5 This interaction is controlled for no other reason than to extract profit for themselves, and the idea that a main route of communication with our customers could be regulated by a third party was worrying.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

cents, compared with about $3 a share in 2021. How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? He initially ran Booktopia as an out-of-hours pursuit, with $10 per day to invest from the family business. Shares had fallen to 4.5 What happened?

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The Ultimate List of Transit Advertising Stats & Facts 2022

Contra

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline. In 2019, 9.9

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How fashion turned the tennis court into a runway

Inside Retail

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.