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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements.

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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.

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The rise of new beauty realities in China

Inside Retail

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. National pride shows itself in the cosmetics market.