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Augmented Reality in Retail Projected to Experience Massive Growth

VMS

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031.

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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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Why Product Retail Launches are Important for Startups

Retail Bound

Retail gives you a chance to tell your brand story. In a retail setting, you have the opportunity to create an immersive experience that tells your brand’s story and showcases your product in the best possible light. Retail can be a great testing ground for new products. Develop a strong marketing strategy.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Adding lights, motion, sound, and video creates that extra interest.”.

Display 76
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How to Scale Your Operations from Regional to National

Compliantia

This article will shed light on the best practices that companies should follow when scaling their regional operations to the national level. Hire a local professional who can shed light on the differences between your existing region and the area where you’re planning to expand. Invest in SEO and online advertising. Technology.

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How to Scale Your Operations from regional to National

Compliantia

This article will shed light on the best practices that companies should follow when scaling their regional operations to the national level. Hire a local professional who can shed light on the differences between your existing region and the area where you’re planning to expand. Invest in SEO and online advertising. Technology.

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How to Win in Retail: Less Science, More Art

Retail Prophet

Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention. The answer lies less in deploying new technology and more in something almost never discussed in retail circles: art. According to Daniel J.

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