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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Often, these displays are merchandisers, selling product right from the unit.

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How to Win in Retail: Less Science, More Art

Retail Prophet

Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. According to Daniel J.

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How to Scale Your Operations from Regional to National

Compliantia

This article will shed light on the best practices that companies should follow when scaling their regional operations to the national level. Hire a local professional who can shed light on the differences between your existing region and the area where you’re planning to expand. Invest in SEO and online advertising. Technology.

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How to Scale Your Operations from regional to National

Compliantia

This article will shed light on the best practices that companies should follow when scaling their regional operations to the national level. Hire a local professional who can shed light on the differences between your existing region and the area where you’re planning to expand. Invest in SEO and online advertising. Technology.