RetailMinded

OCTOBER 1, 2023

Augmented Reality (AR) mirrors, interactive displays, GPS, QR code-enabled immersive journeys , and shop management apps blend tactile interaction and digital innovation, enhancing engagement. OOH advertising on billboards also guides shoppers to enriched in-store experiences. Crafted narratives turn products into identity-laden tales.

Strategy 52

Strategy Social Media Display Engagement 52

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives.

Gifts 52

Gifts Fashion Color Promotion 52

VMS

DECEMBER 1, 2022

In the late 19th and early 20th centuries, well before high-end shops and boutiques graced the iconic retail corridors of Fifth Avenue, Champs-Élysées and Via Monte Napoleone, consumerism and desire became a driving force in Western culture. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

Visual Merchandising 104

Visual Merchandising Display Advertising Merchandising 104