Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. billion in 2022 and is increasing at a rate of 18.8

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Social Media Marketing Advertising Consumer 147

Inside Retail

AUGUST 3, 2023

People are now actively seeking out information and trying to understand the manufacturing and production practices. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It million likes to date,” she stated. Consumer trends are constantly evolving.

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Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy?

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Apparel Social Media Merchandising Balance 130

Parcel Pending

MAY 3, 2023

Social Shopping for Product Discovery Social media platforms will continue to be an essential part of the marketing mix for most retailers through product pages on social media networks, paid advertising, or organic marketing campaigns. October 14, 2022. What is Social Commerce? March 21, 2022.

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Inside Retail

JUNE 20, 2022

The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne. It’s no wonder that brands need to be social and mobile first to deliver personalised advertising experiences.

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Art Social Media Strategy Reimagine 130

Retail Bound

OCTOBER 28, 2021

During those months, Facebook and Google advertising fell by over 30% according to Variety. Another fact worth mentioning is that most people were working from home, which meant they spent even more time on their computers, tablets, as well as social media platforms. There is no need to ask for a bunch of information.

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Flow Advertising Social Media Promotion 52