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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Get it right, and it is effectively free advertising that money cannot buy.”

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker reportedly wrote in a letter to suppliers. “We

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Retail Minded Produced TECH TALK Series Debuts at NY NOW

RetailMinded

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: .

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Quantifying the intangible benefits that contribute to a store’s overall success is a challenge.

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2023 PR Predictions

Retail Bound

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. Tana echos that observation within the family and parenting magazine space. “My says Tana.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives.

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