Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Compliantia

OCTOBER 4, 2021

This person should look relatively young and attempt to purchase an alcoholic beverage. They should then take note of whether or not the person behind the counter verifies their age and asks for their identification. Signs that advertise and market alcohol are also heavily regulated. Evaluate the store’s merchandising.

Display 59

Display Advertising Merchandising Location 59

Compliantia

OCTOBER 26, 2021

This person should look relatively young and attempt to purchase an alcoholic beverage. They should then take note of whether or not the person behind the counter verifies their age and asks for their identification. Signs that advertise and market alcohol are also heavily regulated. Evaluate the store’s merchandising.

Display 52

Display Advertising Merchandising Location 52

Compliantia

OCTOBER 26, 2021

This person should look relatively young and attempt to purchase an alcoholic beverage. They should then take note of whether or not the person behind the counter verifies their age and asks for their identification. Signs that advertise and market alcohol are also heavily regulated. Evaluate the store’s merchandising.

Display 52

Display Advertising Merchandising Location 52