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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Musk has called out “activist groups” for supposedly pressurising advertisers to stop working with Twitter. Others may follow after the redundancy announcements.

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With their powers combined: Why online and offline need to join forces

Inside Retail

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . Digital catalogues.

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Marketing as Your Business’s Workout Routine

Retail Bound

Beyond your website acting as a company calling card of sorts, it also can house a variety of content forms, from blog posts and articles to webinars and e-books. It builds the muscle behind your brand, offering in-depth content that educates, informs, and solidifies your authority in the industry.