Inside Retail

NOVEMBER 24, 2021

The second key project has been focusing on our own brand, Subtype Curated, where we can express new fashion trends that are relevant for both our Australian and New Zealand marketplaces through the lens of the Subtype business. LR: We’re at the top end of our store count from an Australia and New Zealand perspective.

Apparel 130

Apparel Perspective Fashion Marketing 130

Retail Bound

JANUARY 24, 2023

PAID MEDIA BLENDING INTO PR Orca Communications publicists, Jennifer LaVoie-Trimble and Tana Siebold predict the lines between paid and earned media will blur even more in 2023. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

Advertising 52

Advertising Social Media Gifts Form 52

Inside Retail

AUGUST 15, 2022

Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. So it is with JAM the label, a brilliant new inclusive brand that makes on-trend fashion more accessible to the one-in-five Australians with disabilities. There’s no straight line to an e-commerce career.

Fashion 130

Fashion Gifts Management Marketing 130

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Anine Bing’s Phenomenal Rise from Influencer to Global Fashion House A great case study is influencer-turned-retailer Anine Bing. Keep reading for more.

Gifts 52

Gifts Fashion Color Promotion 52

Design Wanted

SEPTEMBER 3, 2021

The partnership arrives at a time when the design industry is fast embracing influencer marketing as a way to share unique perspectives on a brand and share it with new and growing audiences. Stay updated on Milan Design Week 2021, don’t miss Tortona Design Week presents the IN-OUT project. The evolution of Patrizia Garganti.

Light 52

Light Curate Tailored Advertising 52

VMS

DECEMBER 1, 2022

Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded department stores including The John Wanamaker Store (designed by Daniel H. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

Visual Merchandising 104

Visual Merchandising Display Advertising Merchandising 104

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We’ll be releasing swim ranges specifically in line with the US summer season next year. That’s the direction we’re moving in from a product perspective.

Strategy 246

Strategy Line Management Social Media 246

Barber Design

APRIL 22, 2020

Further along the street, Spanish fashion brand Camper gives us a great example of a shoes store design that is in keeping with it’s surroundings. Simple, clean lines and backlighting ensure that the shoes are the stars of the show in this shoes shop design. Camper, London, Milan and Melbourne. Picture: Thomas Mitchell / Google Maps.

Design 52

Design Display Space Light 52