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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Elon Musk is progressing plans to slim down Twitter since he bought the 396 million-member platform for US$44 billion (£38 billion) on October 27. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Reputational risk.

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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

Our guide offers practical tips, backed by data-driven research, to maximize your campaign’s visibility, engagement, and conversion rates. Break this down into smaller milestones, allowing you to track your progress and keep your backers engaged throughout the campaign. Keep your pitch concise, engaging, and easy to understand.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

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Marketing as Your Business’s Workout Routine

Retail Bound

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Twitter keeps the conversation going with quick, engaging updates, ensuring your brand stays on the minds of your audience.