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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. 92% of consumers trust recommendations from other customers over a company’s messaging. Negative client remarks can also deter people from engaging with your business.

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The 5 retail trends for 2023

CAAD

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. Here, retailers have a golden opportunity to differentiate themselves as a business, create value and engagement and establish long-term relationships with both suppliers and customers.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales. This makes retail packaging design more important than ever. What Is Retail-Ready Packaging and Why Is It Important?

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Don’t Hide the Price Tag. That’s because the retail experience is evolving.