There’s more to martech than meets the consumer’s eye
Inside Retail
FEBRUARY 20, 2023
Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. There are many other technologies customers may not directly see, but from which they will ultimately benefit. When you think about technology in retail, what comes to mind?
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