Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. As marketers, we need to find customers, but platforms increasingly control that access.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Marketing Social Media Advertising Outdoor 52

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies.

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Marketing Advertising Strategy Circulation 130

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. The data behind experiential marketing doesn’t lie.

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Marketing Engagement Consumer Electronics Planning 52

Inside Retail

JULY 22, 2021

But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands.

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Circulation Social Media Engagement Advertising 130

Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Our guide offers practical tips, backed by data-driven research, to maximize your campaign’s visibility, engagement, and conversion rates. Look no further! billion by 2025.

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Strategy Art Marketing Social Media 52

Retail Bound

OCTOBER 28, 2021

We’ve created crowdfunding checklists , in-depth guides , podcast episodes, and quite a few webinars with one goal in mind, to provide as much value as possible to the crowdfunding community. During those months, Facebook and Google advertising fell by over 30% according to Variety. And it keeps dropping every year.

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Flow Advertising Social Media Promotion 52