Inside Retail

SEPTEMBER 7, 2023

The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer 130

Consumer Engagement Strategy Advertising 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. Times have changed since Kerouac wrote his generation-defining novel; consumers may be numb to the freedom of the open road because of their slavery to the commute. But perhaps slow is best.

Advertising 52

Advertising Promotion Marketing Engagement 52

Contra

OCTOBER 3, 2023

When executed with precision and quality materials like those from Contra Vision, window graphics offer a slew of benefits that can significantly uplift your brand and engage your audience. Cost-Effective Advertising Traditional advertising platforms like billboards, magazines, and television commercials often come with steep price tags.

Advertising 52

Advertising Engagement Location Line 52

Creative Displays Now

MARCH 8, 2022

Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales.

Display 98

Display Merchandising Color Consumer 98

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64