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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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The Evolution of Mobile Tours 

Trade Show Booth Companies - Trade Group

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. This could mean that right now is the unique time for agencies and brands to swing open the doors of adventure and reignite the siren call of the American highway. Mobile Tours Rock.

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. Perhaps we can ask a few questions to better understand the problem a brand like Ogilvy is trying to address: Is it body image editing that needs to be addressed, or is society dealing with a body perfectionism problem?

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10 Benefits of Window Graphics for Your Business

Contra

When executed with precision and quality materials like those from Contra Vision, window graphics offer a slew of benefits that can significantly uplift your brand and engage your audience. Enhance Branding Branding isn’t just about logos and colour schemes; it’s about crafting a cohesive narrative for your business.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. Most retailers, brands and superstores sell large quantities of merchandise. This makes retail packaging design more important than ever.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving. Visual Merchandising Techniques and Strategies.