Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children
Hunton Andrews Kurth
AUGUST 20, 2021
The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.
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