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What retailers need to know about the latest battle over supermarket prices

Inside Retail

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

Promotion 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260
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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

By way of the 2021 snapshot, we know that 29.1 Also in the top 10 countries of birth are Vietnam, the Philippines, Malaysia, Italy and South Africa. Considering how to engage with your customers in modern multicultural Australia is crucial and this goes far beyond basic translation. million combined living here.

Strategy 244
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Analysis: The many faces of social commerce in China

Inside Retail

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

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‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

Inside Retail

After spending nearly five years as chief marketing officer at Catch, Ryan Gracie has left to join MyDeal , an up-and-coming online marketplace that listed on the ASX last October. . I got so far away from my passion for marketing – it was no longer for me. IR: What aspect of marketing do you love?

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