Ad-bots and ad-blockers are skewing your analytics
Inside Retail
JANUARY 13, 2022
The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels. This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage.
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