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Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated.

Outdoor 52
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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide.

Outdoor 52
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5 Reasons Why Online Ads Can’t Compete with Billboard & Motorway Advertising

Contra

What is Meant by ‘Billboard Advertising’? Billboard advertising refers to the use of large, outdoor advertising structures, such as billboards and hoardings, to promote a product, service or brand to a mass audience. Attention Grabbing Billboards advertisements are often large, eye-catching and often impossible to ignore.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? And how to design based on the rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details.

Display 147
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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. So it has become a bit like a tax the supplier brand pays to feature in parts of the retailer’s advertising, but it’s not always tracked or monitored.”

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Traditional Retail Signage vs. Digital Signage

Creative Displays Now

Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Cardboard retail displays are a typical example of traditional signage. Customers can interact with the displays, choose products that suit their needs and get relevant information.

Display 97
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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,