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Visual Merchandising: What It Is And Why It’s Important?

Contra

Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting shoppers. . What is Visual Merchandising?

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What Is Visual Merchandising?

Creative Displays Now

The display colors, lighting and messaging play a significant role in which products catch their eye. It’s a crucial strategy to make your products stand out in a competitive retail space. This practice took off in the 19th century after department store window displays became popular.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. You can also use this area for sanitiser, welcome signage and information, and product displays.

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POP Display Examples

Creative Displays Now

As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. You can’t underestimate the power of in-store displays.

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